I worked with the AWS team on an activation for a Sabrina Carpenter fan event in Los Angeles in support of the launch of "Man's Best Friend".
The Amazon team partnered with Sabrina to showcase their Nova AI in the creation of customized t-shirt designs marking the event. Fans had a chance to interact with a voice-activated kiosk were they answered some questions about their vibe and style, and then customized a tee printed on site just for them! I worked with the AWS team on t-shirt designs as well as the development team to ensure the Kiosk UI created a cohesive experience on brand with Sabrina's album creative.
The Amazon team partnered with Sabrina to showcase their Nova AI in the creation of customized t-shirt designs marking the event. Fans had a chance to interact with a voice-activated kiosk were they answered some questions about their vibe and style, and then customized a tee printed on site just for them! I worked with the AWS team on t-shirt designs as well as the development team to ensure the Kiosk UI created a cohesive experience on brand with Sabrina's album creative.
I worked with the AWS and Sabrina's management to have 25 designs approved using a toolkit of minimal photos, logos and song titles, as well as background elements generated by Nova AI.
The UI design matched the aesthetic of the album marketing, taking the guest through a series of questions meant to lead them to a design they could customize with their tee color and size, which was then printed on site.