3 flavors of chocolate bars with embedded Mickey sprinkles
Mickey Diorama box with the three included candy cubes
Keepsake Mickey-ear shaped box with two included candy cubes
©Disney
Disney X Sugarfina Packaging
Disney and Sugarfina collaborated on a special collection in support of Mickey's 90th birthday. My team worked side by side with Sugarfina's to help guide the look and feel of the packaging based on the product development and branding guides for the event and execute packaging that was playful, colorful and collectible. We were able to collaborate with the character art team to create a custom illustration for the interior of the diorama box which showed the evolution of Mickey throughout the years in several styles. These products were sold at specialty retail and Sugarfina stores.