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We ultimately settled on a matte black pouch for the product, with screened-back calligraphy in the background and an understated color cue to differentiate the line.
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For this project I worked on creating an identity and packaging solution for a company that produces herbal supplements. The client wanted a look that would convey a feeling of zen masculinity, simplicity in the packaging and minimal color. I explored logo font options and label layouts, with varying levels of complexity and color, while keeping the overall layout clean and communication streamlined. We settled on a matte black pouch for the product, with screened-back calligraphy in the background and an understated color cue to differentiate the line.